So… what does prosperous look like?
I've been thinking of this for a while in conjunction with the new challenge I'm giving myself. I want to build my brand. I have been feeling less than spectacular lately although a lot of things are going really well.
When you look at the "Golden Arches" or a Red bulls eye, your brain triggers brand recognition without even seeing or hearing another word. It is because those companies have done such an awesome job at building their brands.
When someone sees your picture, what do they think? I mean beyond recognizing you and calling you by name, what impression have you left?
That's what I mean by brand recognition. I want to be more than just a name, more than just "Oh, that's Val". And although I know that folks love me and support me, how much do they really know about what I have to offer? I'm sure folks know about the attribute of my life that touches them specifically, have I presented a total package?
Or more importantly, do I even know what my own total package is?
